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This website jeeperformanceinc.com has the following on the site, "JPi is your place for Bartact products." We viewed that the webpage also said " From their Quality USA made seat covers to Paracord grips, we have them in stock." It also said " Get your Hot Head Headliners at JPi. Sold and installed, these liners reduce noise and heat while looking great! Get your suspension upgrades at JPi. Long arm, short arm, off-the-shelf or full custom. We can do it all. The Poison Spyder cage for Jeeps is a great safety addition. We MIG weld these in place and remove them for powder coating." The header had jeep store as the highest ranking search term. It is followed by jeep stores, jeeps, and jeeperformance which isn't as ranked as highly as jeep store. The next words they used was wrangler. rock krawler was included but might not be seen by web engines.